Scanbuy released a new free application for iPhone called ScanLife 2D barcode reader that allows users to create and scan 2D barcodes that link users to websites, products and services.

The software allows for scanning an EZcode using the iPhone’s camera soon after instantaneously executing an individual action that the cipher is associated to, such as launching a Web site without you having to remember its URL and typing it on the phone’s browser.

ScanLife can launch any URL address and with Wi-Fi access, the application can plus send a user directly to an iTunes page to preview and purchase a specific song or to watch a video on YouTube.

“The iPhone represents a reinvention of the mobile phone that seeks to enable better navigation and easier access to data, making it perfectly compatible with Scanbuy’s objectives,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “We are committed to expanding 2D barcode usage, and iPhone compatibility is a significant step in engaging key mobile adopters and reaching millions of new consumers worldwide.”

ScanLife is available for other smartphones, too. You can get it by texting the word “SCAN” to 43588 to receive the download directions or go to www.getscanlife.com on your mobile browser. ScanLife supports hundreds of other

camera cell phones running major mobile operating systems including BREW, Java, Symbian, Palm, Blackberry, and Windows Mobile.

You can download Scanlife for your iPhone from the App store.

Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link within the physical world and the digital world was founded in 2000. Scanbuy has a strong and growing intellectual property base and was highlighted as a Fortune’s 25 breakout company in 2005 and honored as one of Red Herring’s 100 most innovative companies of 2006.

Scanbuy’s 2D barcode capture technology is revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world supply data and services to consumers on their mobile phones.

References:
http://scanbuy.com/article.view.php?id=20&press=1&page=company

Original post by Lika Todadze